AG Sterling Silver Toning Shampoo is specially formulated with a unique non-staining violet base and blended antioxidants to eliminate brassy, yellow tones from blonde or silver hair. This formula provides superior colour protection, thirst-quenching natural moisturizers and fights off UVB degradation.

• Vegan and Cruelty-free
• Sulfate-free, Paraben-free, Silicone-free and gluten-free
• Sustainable packaging

Who is it for?

• Blonde, silver and grey hair
• Colour-treated

What does it do?

• Brightens blondes
• Neutralizes brass

How do you use it?

• Gently massage through damp hair
• Rinse and repeat as desired
• Use once or twice a week for colour maintenance or more frequently for persistent discolouration