American Crew Classic Forming Cream is for those wanting effortless styling with excellent pliability and a natural shine. This easy-to-use, water-based styling cream provides a medium hold, increases thickness, adds moisture and washes out easily. It's the perfect introduction to styling for those who are new to the game.

• Effortless styling
• Pliable
• Easy-to-use
• Water-based

Shine: 3 / 5

Hold: 3 / 5

Who Is It For?

• All hair types

What Does It Do?

• Adds moisture and thickens hair
• Gives medium hold with a natural shine finish
• Conditions and moisturizes hair

How Do You Use It?

• Work a small amount evenly through damp or dry hair and style as desired