The American Crew Style + Care Matte Clay Cream delivers lightweight control with a natural matte finish, keeping your style sharp and structured throughout the day. Infused with kaolin clay and 92% naturally derived ingredients, it provides medium hold, clean texture, and scalp-friendly benefits without adding weight.

• Natural matte texture
• Medium flexible hold
• Lightweight control
• Reworkable styling
  

Who Is It For?

• All hair types

What Does It Do?

• Provides lightweight, medium hold
• Builds natural, matte texture
• Adds shape and movement
• Supports scalp health
• Styles without weighing hair down
  

How Do You Use It?

1. Warm a small amount in hands and apply evenly to dry or towel-dried hair
2. Style as desired